Delicious Danish Design

"With DKK45 million (£3.9 million) invested in the project, Dagen's owners [sic], Atlas Publishing, needs this to succeed. Given that the paper almost broke even within its first month, we feel confident that it'll do fine."

Wallpaper* magazine's January/February 2003 issue covers its "Hot 100" recommendations for 2003. At number twenty is Dagen, Denmark's first new national newspaper since the Second World War.

The paper is notable firstly for its lack of traditional left/right political bias. However, in highlighting the fact that the design team was appointed a whole year before the editor, one suspects that the deliciously superficial Wallpaper* staff was drawn to it more on account of its 1930s-influenced design ethos than its groundbreaking editorial stance.

I can be superficial too, so I hopped over to Dagen's website at the published URL (www.dagen.dk) to have a gawp. Strangely enough, it didn't seem to exist. Google's cache eventually solved the mystery. My Danish language skills are virtually non-existent, but I guess that this is a "Dear John" letter to the readers advising them that the relationship ended on 6 December.

So, it's January 5th and Wallpaper*'s Hot 100 has already cooled to lukewarm. Anyway, more importantly, how did they manage to brainwash everyone into always putting that asterisk at the end?

Posted by Hg on Sunday 05 January 2003 at 02:25.
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